How to Define Your Ideal Customer Profile

Your Ideal Customer Profile (ICP) is the specific type of person who resonates most deeply with your brand — the one who will try you, stick with you, and tell their friends about you.

Here’s the truth: your ICP is not “everyone who eats food.”

That’s the fastest way to burn cash, confuse buyers, and make your messaging sound like every other brand on the shelf.

Use this framework to sharpen your focus.

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1. Demographics (Who they are)

📍 Facts about their life you can measure

• Age Range

• Gender (if relevant)

• Location (city, region, urban/suburban/rural)

• Income Level

• Occupation/Industry

• Family/Life Stage (single, married, kids, empty nester, etc.)

🔎 Example:
25–40 year old women, urban, $60–100k income, young professionals balancing career and wellness.